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by Zheng Yu Xia : Research on Consumer Behavior and Marketing Strategy Commercial Fitness Clubs in Beijing (Chinese Edition)

ISBN : #756440213X | Date : 2009-01-08

Description :

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by Mark E. Parry : Strategic Marketing Management: A Means-End Approach

ISBN : #0071372229 | Date : 2001-12-26

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PDF-82a94 | Strategic Marketing Management provides a logical approach for developing and positioning corporate and product brands, and skillfully managing those brand positions over time. Case studies and examples illustrate how to maximize benefits from a “first-mover” strategy, navigate a brand extension, set priorities when establishing brand meanings, and more. Whether branding new product lines or mana… Strategic Marketing Management: A Means-End Approach


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by Milind M. Lele : Monopoly Rules: How to Find, Capture and Control the World’s Most Lucrative Markets in Any Business

ISBN : #0749445467 | Date : 2006-02-01

Description :

PDF-df1b7 | ‘”Monopoly Rules” provides a really useful framework for sorting strategies that work from those that don’t. It is exactly how successful entrepreneurs’ minds work’ – Alfred R. Berkeley, former President, The Nasdaq Stock Market. Milind Lele shows how to succeed in business by learning the new rules of monopoly – centered on acquiring ‘an ownable space for a useful period of time in which you can … Monopoly Rules: How to Find, Capture and Control the World’s Most Lucrative Markets in Any Business


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by Stewart Stuchbury : Winning New Business For Dummies

ISBN : #1119274168 | Date : 2017-03-27

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PDF-97826 | Win more new business today New business is the lifeblood of every company – and this book expertly guides you through the process of securing more than your fair share of it. If you’re a salesperson in the trenches looking for inspiration, this book offers real-life advice on improving your customer-facing skills to win more new business. The structured approach presented inside will have you w… Winning New Business For Dummies


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by Drew Eric Whitman : BrainScripts for Sales Success: 21 Hidden Principles of Consumer Psychology for Winning New Customers (Business Books)

ISBN : #0071833609 | Date : 2014-10-01

Description :

PDF-faeab | QUESTION: Why do some salespeople close deals like crazy, and others usually only get doors closed in their faces? For example…Salesman Joe routinely writes deals on homes worth over $3 million… while poor Bill bangs his head against the wall trying to sell $24 cell phones.Lindsay wins awards for moving the most $380,000 Rolls Royce Phantoms during the slow summer months… while poor Buffy g… BrainScripts for Sales Success: 21 Hidden Principles of Consumer Psychology for Winning New Customers (Business Books)


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Brand Strategy (Collection) PDF




by Lara Fawzy : Brand Strategy (Collection)

ISBN : #013282390X | Date : 2011-03-31

Description :

PDF-10743 | Six Rules for Brand Revitalization teaches the invaluable lessons of one of the most successful brand revitalization projects in business history: the reinvigoration of McDonald’s(R). Larry Light, the Global Chief Marketing Officer who spearheaded McDonald’s breakthrough marketing initiatives, presents a systematic blueprint for resurrecting any brand, and driving it to unprecedented levels of suc… Brand Strategy (Collection)


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by Anthony G. Bennett : The Big Book of Marketing

ISBN : #0071621253 | Date : 2010-01-11

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PDF-d5079 | “A real world tool for helping develop effective marketing strategies and plans.” — Dennis Dunlap, Chief Executive Officer, American Marketing Association “For beginners and professionals in search of answers.” — Stephen Joel Trachtenberg, President Emeritus and University Professor of Public Service, The George Washington University “A ‘must read’ for every business major and corporate execut… The Big Book of Marketing


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by Arkadi Borowski : Adidas Marketing Strategy – An Overview

ISBN : #3656037876 | Date : 2011-10-27

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PDF-6ae73 | Seminar paper from the year 2011 in the subject Business economics – Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 2.0, International Business School Lippstadt, language: English, abstract: The Adidas group, headquartered in Herzogenaurach (Germany) was built on 18th August 1920 by Adolf Dassler. The brand and its products celebrated their first worldwide success i… Adidas Marketing Strategy – An Overview


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Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…: Proceedings of the 2012 Academy of Marketing Science (AMS) Annual … of the Academy of Marketing Science) PDF




: Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…: Proceedings of the 2012 Academy of Marketing Science (AMS) Annual … of the Academy of Marketing Science)

ISBN : #331936491X | Date : 2016-11-11

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PDF-566fa | Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these event… Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…: Proceedings of the 2012 Academy of Marketing Science (AMS) Annual … of the Academy of Marketing Science)


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by Shozo Hibino : Toyota’s Global Marketing Strategy: Innovation through Breakthrough Thinking and Kaizen

ISBN : #1138059412 | Date : 2017-08-25

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PDF-b856e | Toyota has expanded from a venture enterprise to one of the biggest global enterprises because of its innovative mind-set (Toyota thinking habits) using Breakthrough Thinking. Toyota has been famous for Kaizen (improvement) activities — Kaizen activity is necessary for innovation. There are many books on the market that discusses the Toyota Production System, but few that insightfully analyse i… Toyota’s Global Marketing Strategy: Innovation through Breakthrough Thinking and Kaizen


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by Santiago Lopez : Value-based Marketing Strategy

ISBN : #162273033X | Date : 2015-09-15

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PDF-ba1bf | This book offers novel methods for developing Value-based marketing strategies aimed at increasing revenue and profits. The Value concept relates all the benefits offered by a product with its price and the effort required to obtain it. Global competition requires managing Value rather than individual products or brands. This fosters customer loyalty, and provides a solid basis for relationship ma… Value-based Marketing Strategy


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by Tom Hopkins : Selling For Dummies

ISBN : #0470930667 | Date : 2011-04-05

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PDF-e0310 | Your hands-on guide to the most up-to-date selling strategies and techniques Are you looking to enter the world of sales, or are you already a salesperson who’s looking for new tips and tactics to expand your business? No matter your level of skill, this guide will help you lay a foundation for sales success, with the latest information on how to research your prospects, break down the steps of t… Selling For Dummies


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by Ken Burke : Intelligent Selling: The Art & Science of Selling Online

ISBN : #0972287116 | Date : 2002-09-01

Description :

PDF-f505e | Intelligent Selling: The Art & Science of Selling Online is your resource for proven e-commerce strategies and techniques that improve the customer relationship and build sales. Anyone involved with selling online — whatever the product or service — will benefit from this insider’s view of selling online. This book is for any manager or executive looking for the right way to sell to customers … Intelligent Selling: The Art & Science of Selling Online


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by Michael E Millsap : Sales Promotion and Marketing Strategy: How to Steal Your Market for Free in Five Days!

ISBN : #1511612703 | Date : 2015-04-06

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PDF-dd1ed | Meet Michael Millsap…If you like Madmen, you’ll love Millsap. He’s been stealing markets for decades, for clients like DHL, Samsung, Panasonic, and Nissan. Now, for the first time in print, he reveals the secret weapons you can use to do the same for your market.Whether you’re a Fortune 500 company, just starting up, or simply passionate for success, Millsap’s experience, with Steal-A-Ma… Sales Promotion and Marketing Strategy: How to Steal Your Market for Free in Five Days!


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[Pub.96jbO] Sales Promotion and Marketing Strategy: How to Steal Your Market for Free in Five Days! PDF | by Michael E Millsap


Sales Promotion and Marketing Strategy: How to Steal Your Market for Free in Five Days! by by Michael E Millsap

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